Paywall

Paywall

Als Paywall (deutsch Bezahlmauer) wird ein Mechanismus bezeichnet, mit dem bestimmte Inhalte einer Website nur nach dem Bezahlen einer Gebühr oder dem Abschluss eines Abonnements sichtbar sind. Der Begriff ist besonders bei Websites von Zeitungen und Zeitschriften gebräuchlich, die mit einer Paywall versuchen, ein alternatives Geschäftsmodell zur Finanzierung über Anzeigen zu entwickeln. Lange Zeit war das Wall Street Journal die einzige große Zeitung, die Inhalte komplett hinter einer Paywall vorhielt. 2011 führte auch die New York Times eine Paywall ein.[1]

Literatur

  • Jeff Kaye, Stephen Quinn: Funding journalism in the digital age: business models, strategies, issues and trends. Peter Lang, New York 2010, ISBN 143310685X.
  • Robert Waterman McChesney, John Nichols: The death and life of American journalism. Nation Books, New York 2010, ISBN 1568586051.
  • Cary Spivak: Pay to Play. In: American Journalism Review (März/April 2011), ISSN 1067-8654.

Einzelnachweise

  1. ↑ Jeremy W. Peters: The Times Announces Digital Subscription Plan. In: New York Times vom 17. März 2011.

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