Share of Voice

Share of Voice

Der Share of Voice (kurz SoV) ist eine Marketingkennzahl und bezeichnet den Anteil an Kontakten, den man in einer definierten Nische, auf einem Markt oder bei einem Publikum erreicht.

Er errechnet sich aus folgendem Quotient

SOV = \frac{\text{Anzahl der Zielpersonenkontakte durch eigene Werbung}}{\text{Anzahl der Zielpersonenkontakte durch Werbung in der Branche}}

Der SOV ist also der Anteil einer Werbekampagne oder Marke an den Kontakten eines definierten Gesamtmarktes.


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