Share of Voice

Share of Voice

Der Share of Voice (kurz SoV) ist eine Marketingkennzahl und bezeichnet den Anteil an Kontakten, den man in einer definierten Nische, auf einem Markt oder bei einem Publikum erreicht.

Er errechnet sich aus folgendem Quotient

SOV = \frac{\text{Anzahl der Zielpersonenkontakte durch eigene Werbung}}{\text{Anzahl der Zielpersonenkontakte durch Werbung in der Branche}}

Der SOV ist also der Anteil einer Werbekampagne oder Marke an den Kontakten eines definierten Gesamtmarktes.


Wikimedia Foundation.

Игры ⚽ Поможем сделать НИР

Schlagen Sie auch in anderen Wörterbüchern nach:

  • share of voice — UK US noun [U] (ABBREVIATION SOV) MARKETING ► the degree to which people see a company’s advertisements, etc. in a particular market, compared to those of competitors: »Even when we were losing audiences, our share of voice was still the most… …   Financial and business terms

  • Share of Voice — A Share of Voice is a brand s or group of brands advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites… …   Wikipedia

  • Voice over Internet Protocol — (VoIP, IPAEng|vɔɪp) is a protocol optimized for the transmission of voice through the Internet or other packet switched networks. VoIP is often used abstractly to refer to the actual transmission of voice (rather than the protocol implementing… …   Wikipedia

  • Voice of America — (VOA), is the official external radio and television broadcasting service of the United States federal government. Its oversight entity is the Broadcasting Board of Governors (BBG). VOA broadcasts by satellite and on FM, AM, and shortwave radio… …   Wikipedia

  • Voice of the Faithful — (VOTF) is an organization of lay Catholics, formed in early 2002 in response to the Roman Catholic sex abuse cases. Founding, growth and mission VOTF began when a small group of parishioners met in the basement of St. John the Evangelist church… …   Wikipedia

  • Voice of Islam (Australia) — Infobox Radio station name = Voice of Islam city = area = Sydney branding = slogan = Bringing you the voice frequency = 87.6 mHz FM repeater = airdate = share = share as of = share source = format = Islamic programming power = erp = haat = class …   Wikipedia

  • Voice type — A voice type is a particular kind of human singing voice perceived as having certain identifying qualities or characteristics. Voice classification is the process by which human voices are evaluated and are thereby designated into voice types.… …   Wikipedia

  • Voice classification in non-classical music — There is currently no authoritative voice classification system within non classical music.cite book |title= Vocal Workouts for the Contemporary Singer |last= Peckham |first= Anne |year= 2005 |publisher= Berklee Press Publications |isbn= 978… …   Wikipedia

  • voice — Synonyms and related words: Australian ballot, Hare system, Heldentenor, Meistersinger, OK, acceptance, accompaniment, active, active voice, adherence, admiration, agency, agent, air, allophone, alto, alveolar, apico alveolar, apico dental,… …   Moby Thesaurus

  • Share verification bureau — The Share Verification Bureau www.svbureau.us is a bogus organisation purporting to be based in Birmingham, Alabama, USA and involved in various advanced fee frauds in collaboration with the operators of a Boiler room (business). It operates from …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”