Switching costs

Switching costs

Der Begriff Wechselkosten bezeichnet in der Wirtschaft diejenigen Transaktionskosten, die einem Abnehmer durch den Wechsel des Anbieters entstehen.

Sie sind die Summe aus den Integrationskosten des neuen Anbieters und den Opportunitätskosten (d. h. den Kosten, die den Nutzen beschreiben, der durch den bestehenden Anbieter entgeht).

So entstehen etwa beim Wechsel des Telefonanbieters Kosten, wenn die alte Telefonnummer nicht übernommen werden kann. Wechselkosten können daher auch als Ausstiegsbarrieren betrachtet werden, die u. U. die Marktstruktur verzerren. Andere Anbieter versuchen dann, die Ausstiegsbarrieren z. B. mit Subventionsangeboten an die noch gebundenen Kunden zu senken.

Ursachen

Die Ursachen für Wechselkosten sind vielschichtig. Hierzu können hohe Suchkosten, langfristige bestehende Verträge ebenso wie finanzielle Risiken gehören. Sie werden durch so genannte „Lock-in-Effekte“ (d. h. solche Situationen, in welchen der Kunde in der Nutzung eines Gutes „gefangen“ ist) begünstigt.

Siehe auch

Literatur


Wikimedia Foundation.

Игры ⚽ Поможем написать курсовую

Schlagen Sie auch in anderen Wörterbüchern nach:

  • Switching Costs — The negative costs that a consumer incurs as a result of changing suppliers, brands or products. Although most prevalent switching costs are monetary in nature, there are also psychological, effort and time based switching costs. Sustainable… …   Investment dictionary

  • Switching Costs — Der Begriff Wechselkosten bezeichnet in der Wirtschaft diejenigen Transaktionskosten, die einem Abnehmer durch den Wechsel des Anbieters entstehen. Sie sind die Summe aus den Integrationskosten des neuen Anbieters und den Opportunitätskosten… …   Deutsch Wikipedia

  • Switching barriers — or switching costs are terms used in microeconomics, strategic management, and marketing to describe any impediment to a customer s changing of suppliers. In many markets, consumers are forced to incur costs when switching from one supplier to… …   Wikipedia

  • switching cost — UK US noun [C] COMMERCE ► the cost of moving your bank account to another bank, changing to a different phone service, etc: »People put up with bad service because the switching costs are high …   Financial and business terms

  • costs — Ⅰ. costs [plural] (also legal costs) ► LAW the money that helps pay for the lawyers and the court in a legal case, usually paid by the person or organization that has lost the case: »They were fined $50,000 and ordered to pay $10,000 in costs. →… …   Financial and business terms

  • Multiprotocol Label Switching — MPLS redirects here. For other uses, see Mpls. MPLS Layer Multiprotocol Label Switching (MPLS) is a mechanism in high performance telecommunications networks that directs data from one network node to the next based on short path labels rather… …   Wikipedia

  • Distributed switching — is an architecture in which multiple processor controlled switching units are distributed. There is often a hierarchy of switching elements, with a centralized host switch and with remote switches located close to concentrations of users.… …   Wikipedia

  • Transferred-In Costs — The money spent on switching the processing of a product or a service between departments of a company. Transferred in costs combine manufacturing costs by the various departments and production processes. This method is more often used in cost… …   Investment dictionary

  • Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The …   Wikipedia

  • Porter 5 forces analysis — Porter s 5 forces analysis is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979 . It uses concepts developed in Industrial Organization (IO) economics to… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”