Word of mouth marketing

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• Word-Of-Mouth Marketing - WOM Marketing — When a consumer s interest for a company s product or service is reflected in their daily dialogs. Word of mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage… …   Investment dictionary

• Word of mouth Marketing — Als Netzwerk Marketing (engl.: Network Marketing, auch: Multi Level Marketing (MLM), Empfehlungsmarketing oder Strukturvertrieb, seltener Mundpropaganda) wird im Marketing das Generieren von Referenzen im Sinne der von einer Vertrauensperson… …   Deutsch Wikipedia

• Word of mouth — is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person to person manner. Word of mouth is typically considered a face to face spoken communication, although …   Wikipedia

• Word of mouth (disambiguation) — Word of Mouth may refer to:*word of mouth, a method of communication * Word of Mouth (The Kinks album) * Word of Mouth (Jaco Pastorius album) * Word of Mouth (Vicious Rumors album) * Word of Mouth (The Blueskins album) * Word of Mouth (John… …   Wikipedia

• word-of-mouth — /wɜd əv ˈmaʊθ/ (say werd uhv mowth) adjective of or relating to communication effected in conversation from one person to another: word of mouth marketing …  

• word-of-mouth advertising — word of mouth influence The process in which the purchaser of a product or service tells friends, family, neighbours, and associates about its virtues, especially when this happens in advance of media advertising. See viral marketing …   Big dictionary of business and management

• word of mouth —   a term referring to the public discussion or buzz that a film can acquire, fueled by sneak previews and advance advertising; word of mouth is an important marketing element in a film s success or failure positive word of mouth gives a film legs …   Glossary of cinematic terms

• word-of-mouth — adj. Word of mouth is used with these nouns: ↑marketing, ↑recommendation …   Collocations dictionary

• Marketing buzz — or simply buzz a term used in word of mouth marketing is the interaction of consumers and users of a product or service which serves to amplify the original marketing message.[1] a vague but positive association, excitement, or anticipation about …   Wikipedia

• Marketing participatif — Sommaire 1 Principe 2 Notes et références 3 Voir aussi 3.1 Articles connexes 3.2 Bibliographie …   Wikipédia en Français