Marketing Science

Marketing Science
Marketing Science (MktSci)
Beschreibung Wissenschaftliche Zeitschrift der Betriebswirtschaftslehre
Sprache Englisch
Chefredakteur Eric T. Bradlow
Herausgeber INFORMS
Weblink http://www.informs.org/Journal/MktSci

Das Marketing Science (MktSci) ist eine mehrmals jährlich erscheinende wissenschaftliche Zeitschrift zu betriebswirtschaftlichen Themen. Sie wird von INFORMS herausgegeben und gilt als eine der angesehensten Zeitschriften ihrer Fachrichtung.[1]

Geschichte

Chefredakteur ist Eric T. Bradlow (Stand 2010).

Rezeption

Das Zeitschriften-Ranking VHB-JOURQUAL (2008) stuft die Zeitschrift in die beste Kategorie A+ ein, das Zeitschriften-Ranking des Handelsblatt Betriebswirte-Rankings (2009) stuft es in die beste Kategorie 1,00 ein.[1] Das Zeitschriften-Ranking der britischen Association of Business Schools (2010) stuft es in die beste Kategorie 4 ein.[2]

Einzelnachweise

  1. ↑ a b http://www.handelsblatt.com/bwl-journals/
  2. ↑ http://www.the-abs.org.uk/?id=257

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