E-Detailing

E-Detailing

E-Detailing ist eine internetgestützte Form des E-Learnings bzw. der Produktschulung, das von Pharmaunternehmen im Direktmarketing und zum Customer-Relationship-Management eingesetzt wird und die klassische Beratung durch den Pharmaberater ergänzt.

Ärzte können mittels E-Detailing multimediale Werbe-/Präsentationen über Medikamente, Fachinformationen und Wirkstoffe abrufen. Typische Inhalte des E-Detailings sind Wirkmechanismus (Pharmakodynamik), Pharmakokinetik und neuere Ergebnisse klinischer Studien, die für die beworbenen Markenprodukte sprechen.

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  • detailing — n. 1. description of something in detail. Syn: particularization. [WordNet 1.5] 2. Thorough cleaning, esp. of the interior of automobiles. Syn: detailed cleaning. [PJC] …   The Collaborative International Dictionary of English

  • detailing — ► NOUN ▪ small decorative features on a building, garment, or work of art …   English terms dictionary

  • Detailing — Detail De tail (d[ e]*t[=a]l ), v. t. [imp. & p. p. {Detailed}; p. pr. & vb. n. {Detailing}.] [Cf. F. d[ e]tailler to cut up in pieces, tell in detail. See {Detail}, n.] 1. To relate in particulars; to particularize; to report minutely and… …   The Collaborative International Dictionary of English

  • detailing — noun Date: 1970 the act or process of meticulously cleaning and refurbishing an automobile …   New Collegiate Dictionary

  • detailing — de|tail|ing [ˈdi:teılıŋ US dıˈteılıŋ] n [U] 1.) decorations that are added to something such as a car or piece of clothing 2.) AmE the process of cleaning a car very thoroughly, inside and out British Equivalent: valeting …   Dictionary of contemporary English

  • detailing — de|tail|ing [ diteılıŋ ] noun uncount the decorations or details added to something …   Usage of the words and phrases in modern English

  • detailing — n. particularization; a detailed description of something or instance; appointment of a group of soldiers for a mission (Military) de·tail || diːteɪl n. item; group of soldiers who have been sent on a mission v. list, enumerate, describe,… …   English contemporary dictionary

  • detailing — noun small decorative features on a building, garment, or work of art …   English new terms dictionary

  • detailing — noun (U) decorations that are added to something such as a car or piece of clothing …   Longman dictionary of contemporary English

  • detailing — UK [ˈdiːteɪlɪŋ] / US [ˈdɪteɪlɪŋ] noun [uncountable] the decorations or details added to a building, piece of clothing etc …   English dictionary

  • detailing — de•tail•ing [[t]ˈdi teɪ lɪŋ[/t]] n. cvb the small, often elaborate features or elements added to a design, construction, etc …   From formal English to slang

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