Hospitality Sales and Marketing Association
- Hospitality Sales and Marketing Association
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Die Hospitality Sales and Marketing Association (HSMA) ist ein Fachverband der Marketer der Hotellerie und Gastronomie. Nach eigenen Angaben besteht der Verband aus mehr als 4.000 Mitgliedern, die 66 Regionalgruppen in 29 Ländern.
Ziel der HSMA ist die Verbesserung des Verkaufs- und Marketingmanagements in der Reise- und Beherbergungsbranche durch Angebote zur Weiterbildung und Beziehungspflege.
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