Mobile Content

Mobile Content

Mobile-Content ist eine Applikation (Anwendung) des Mobile-Commerce. Aufbauend auf den Begriff "Content" für Inhalte des stationären Internet hat sich in Literatur und Sprachgebrauch die Bezeichnung Mobile-Content etabliert. Darunter werden alle digitalen Inhalte verstanden, die mit Hilfe von mobilen Endgeräten immer und überall abrufbar sind. Dies umfasst die Inhalte von Webseiten, die mit Hilfe der Darstellungsstandards WAP oder i-mode den Nutzern angeboten beziehungsweise mit Hilfe von SMS oder MMS vertrieben werden. Neben den redaktionellen Inhalten der Zeitungs- und Zeitschriftenverlagen werden unter dem Begriff Mobile-Content aber auch Musik und Videos sowie das Herunterladen von Spielen, Klingeltönen und Logos subsumiert.

Mobile-Content kann daher in zwei Kategorien untergliedert werden:

  1. Mobile-Entertainment
  2. Mobile Informationsdienste

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