Hauling (engl. schleppen, Treideln) ist eine Form des Empfehlungsmarketings, bei dem Firmen Warenproben an Nutzerinnen senden, damit diese die Produkte in Videobeiträgen besprechen. Die Authentizität der Amateur-Testerinnen soll dabei im Sinne der Mund-zu-Mund-Propaganda andere Konsumentinnen zum Kauf anregen („schleppen“). Die Empfehlungsvideos können auch „viral“ werden.


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