Wong Lo Kat

Wong Lo Kat
Eine Dose Wong Lo Kat

Wong Lo Kat (Chinesisch: 王老吉; pinyin: wanglaoji) ist ein chinesisches Kräutergetränk und einer der populärsten Soft Drinks in China. In Festlandchina wird Wong Lo Kat üblicherweise in roten Dosen oder kleinen (250ml) tetrapackähnlichen Kartons verkauft.

Wong Lo Kat wurde in 1828 während der Qing-Dynastie in den chinesischen Provinzen Guangdong (Kwangtung) und Guangxi (Kwangsi) durch den Arzt Wong Chat Bong (vereinfachtes Chinesisch: 王泽邦; traditionelles Chinesisch: 王澤邦; pinyin: Wang Zebang) erfunden. Dadurch dass die Wong Familie die Kunst des Kräuterteebrauens in Südchina erfand, gilt ihr Name als Synonym für diese Art Tee. Das Rezept wurde über mehrere Generationen bis heute weitergegeben. Die Marke Wong Lo Kat hat einen Markenwert von ungefähr 2.244 Milliarden RMB und hatte 2008 Umsätze in Höhe von 12 Milliarden RMB.

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