American Marketing Association
- American Marketing Association
-
Die American Marketing Association ist die weltweit führende wissenschaftliche Vereinigung im Marketingbereich. 1998 hatte sie 40.000[1] Mitglieder.
Die AMA wurde 1937 aus den Vorgängerorganisationen National Association of Marketing Teachers und American Marketing Society gebildet. Sie veröffentlicht des Weiteren zahlreiche Publikationen.
Die AMA ist Herausgeber des angesehenen[2] Journal of Marketing.
Einzelnachweise
- ↑ „About AMA“. American Marketing Association. Abgerufen am 3. Oktober 2008.
- ↑ http://www.handelsblatt.com/bwl-journals/
Weblinks
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