Branded entertainment

Branded entertainment

Branded Entertainment ist die Weiterentwicklung von Produktplatzierung, und somit ein Kommunikationsmittel der Vermarktung. Von Branded Entertainment spricht man, wenn die Handlung eines Medienproduktes (Film, Fernsehserie, Spiel, Liedtext, Buch) primär den Zweck erfüllt, bestimmte Produkte in Szene zu setzen. Werden bei Produktplazierung die Produkte lediglich visuell und verbal in den entsprechenden Medieninhalt platziert, findet bei Branded Entertainment eine echte Integration des Produktes in die Handlung statt.


Wikimedia Foundation.

Игры ⚽ Поможем сделать НИР

Schlagen Sie auch in anderen Wörterbüchern nach:

  • Branded entertainment — Branded entertainment, also known as branded content or advertainment, is the combination of an audio visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. The purpose of a branded… …   Wikipedia

  • Branded content — Branded content, also known as Branded entertainment and Product placement, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded… …   Wikipedia

  • Davie Brown Entertainment — was founded in 1980 by Jim Davie, who had created the Pepsi Challenge marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca Cola Company,… …   Wikipedia

  • Becker Entertainment — is one of Australia s best known, publicly listed entertainment companies, owned by Prime Television Limited. Founded in 1965 by Russell Becker, one of the pioneers of commercial television in Australia, Becker was Australia s first independent… …   Wikipedia

  • Cineplex Entertainment — Famous Players redirects here. For other uses, see Famous Players (disambiguation). Cineplex Odeon redirects here. For the defunct corporation, see Cineplex Odeon Corporation. Cineplex Entertainment LP Type Public …   Wikipedia

  • Playboy Entertainment — The Playboy Entertainment Group is a division of Playboy Enterprises that includes Playboy TV and Playboy Online, which is the fastest growing revenue source for the company. The Entertainment segment develops, produces, acquires, and distributes …   Wikipedia

  • Walt Disney Studios Home Entertainment — Type Subsidiary of Walt Disney Studio Entertainment Founded …   Wikipedia

  • Wizard Entertainment — Wizard Entertainment, formerly known as Wizard Press, is a Congers, New York based publisher of several notable magazines in fandom: InQuest Gamer , Wizard , ToyFare , and Anime Insider , along with various special issues for each magazine and… …   Wikipedia

  • Burswood Entertainment Complex — The Burswood Entertainment Complex is located on the Swan River some five minutes from the city of Perth, Western Australia, and is owned by Crown Limited. The complex includes a 24 hour casino, seven restaurants, eight bars, a nightclub, two… …   Wikipedia

  • Lionsgate Home Entertainment — Lions Gate Home Entertainment Type Subsidiary Industry Home entertainment Predecessor Family Home Entertainment Artisan Entertainment Founded 2000 Headquarters …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”