Journal of Marketing Research

Journal of Marketing Research
Journal of Marketing Research (JMKR)
Beschreibung Wissenschaftliche Zeitschrift zum Thema Marketing
Sprache Englisch
Erscheinungsweise 6x jährlich
Chefredakteur Tülin Erdem
Herausgeber American Marketing Association
Weblink http://www.journals.marketingpower.com/loi/jmkr
ISSN 1547-7193

Das Journal of Marketing Research (JMKR) ist eine sechsmal jährlich erscheinende wissenschaftliche Zeitschrift zum Thema Marketing.

Rezeption

Das Zeitschriften-Ranking VHB-JOURQUAL 2.1 (2011) stuft die Zeitschrift in die beste Kategorie A+ ein.[1] Der Thomson Reuters Impact Factor liegt bei 3.1.[2]

Einzelnachweise

  1. http://vhbonline.org/uploads/media/Ranking_Gesamt_2.1_01.pdf
  2. Thomson Reuters (Jahr unbekannt) Journal Citation Reports.

Wikimedia Foundation.

Игры ⚽ Поможем решить контрольную работу

Schlagen Sie auch in anderen Wörterbüchern nach:

  • Journal of Consumer Research — (JCR) Beschreibung Interdisziplinäre wissenschaftliche Zeitschrift Sprache Englisch …   Deutsch Wikipedia

  • Journal of Consumer Research — Infobox Journal discipline = Economics abbreviated title = noeffect abbreviation = JCR publisher = University of Chicago Press country = US publication history = noeffect frequency = Bimonthly history = 1974 present website =… …   Wikipedia

  • Marketing research mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis …   Wikipedia

  • CNW Marketing Research — Infobox Company company name = CNW Marketing Research, Inc. company company type = Private company slogan = Clarity. Context. Vision. foundation = 1984 location city = Bandon, Oregon location country = United States key people = Stephanie Yanez,… …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing PhD Program — Contents 1 Introduction to a Marketing PhD Program 2 Broad Categorizations of Marketing PhD Research 3 Courses in Marketing PhD Programs 4 R …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”