Journal of Marketing Research
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Journal of Consumer Research — (JCR) Beschreibung Interdisziplinäre wissenschaftliche Zeitschrift Sprache Englisch … Deutsch Wikipedia
Journal of Consumer Research — Infobox Journal discipline = Economics abbreviated title = noeffect abbreviation = JCR publisher = University of Chicago Press country = US publication history = noeffect frequency = Bimonthly history = 1974 present website =… … Wikipedia
Marketing research mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis … Wikipedia
CNW Marketing Research — Infobox Company company name = CNW Marketing Research, Inc. company company type = Private company slogan = Clarity. Context. Vision. foundation = 1984 location city = Bandon, Oregon location country = United States key people = Stephanie Yanez,… … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing PhD Program — Contents 1 Introduction to a Marketing PhD Program 2 Broad Categorizations of Marketing PhD Research 3 Courses in Marketing PhD Programs 4 R … Wikipedia