Journal of Marketing Research

Journal of Marketing Research
Journal of Marketing Research (JMKR)
Beschreibung Wissenschaftliche Zeitschrift zum Thema Marketing
Sprache Englisch
Erscheinungsweise 6x jährlich
Chefredakteur Tülin Erdem
Herausgeber American Marketing Association
Weblink http://www.journals.marketingpower.com/loi/jmkr
ISSN 1547-7193

Das Journal of Marketing Research (JMKR) ist eine sechsmal jährlich erscheinende wissenschaftliche Zeitschrift zum Thema Marketing.

Rezeption

Das Zeitschriften-Ranking VHB-JOURQUAL 2.1 (2011) stuft die Zeitschrift in die beste Kategorie A+ ein.[1] Der Thomson Reuters Impact Factor liegt bei 3.1.[2]

Einzelnachweise

  1. http://vhbonline.org/uploads/media/Ranking_Gesamt_2.1_01.pdf
  2. Thomson Reuters (Jahr unbekannt) Journal Citation Reports.

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